Inside the PGA Tour Enterprises Player Equity Program | Golf Central | Golf Channel [Video]

0:01 | YOU CAN CATCH LIVE FIRST ROUND

0:03 | COVERAGE OF THE ZURICH CLASSIC

0:04 | OF NEW ORLEANS, THAT IS TOMORROW

0:05 | AT 3:30 P.M. EASTERN AND TRUST

0:07 | ME, JUST DON’T MISS THIS UNIQUE

0:08 | TEAM FORMAT.

0:09 | IT IS A LOT OF FUN.

0:11 | >>> LET’S JUST QUICKLY RECAP THE

0:14 | NEWS TODAY AS PGA TOUR MEMBERS

0:15 | WERE NOTIFIED OF THEIR CURRENT

0:17 | AWARD VALUE IN THE NEWLY

0:18 | ESTABLISHED PLAYER EQUITY

0:20 | THE PROGRAM GRANTS PLAYERS

0:21 | ACCESS TO EQUITY STAKES IN PGA

0:24 | THE PLAYERS AWARD VALUE IS BASED

0:28 | ON CAREER ACCOMPLISHMENTS,

0:29 | RECENT ACHIEVEMENTS, FUTURE

0:31 | PARTICIPATION, AND SERVICES AND

0:32 | PGA TOUR MEMBERSHIP STATUS.

0:34 | SO JUST A REMINDER OF THIS TIME

0:37 | LINE SINCE THE NEW FOR-PROFIT

0:39 | VENTURE WAS LAUNCHED BY THE PGA

0:40 | TOUR AND STRATEGIC SPORTS GROUP

0:42 | RIGHT AT THE END OF JANUARY,

0:44 | THAT INVESTMENT INTO THE PGA

0:45 | TOUR ENTERPRISES IS WORTH UP TO

0:47 | $3 BILLION.

0:48 | PGA TOUR MEMBERSHIP NOW HAS

0:49 | ACCESS TO $1.5 BILLION IN EQUITY

0:52 | AND PGA TOUR ENTERPRISES, PLAYER

0:55 | GRANTS WHICH VEST OVER TIME

0:58 | BASED ON CAREER ACHIEVEMENTS,

0:59 | AND FUTURE PARTICIPATION, AND

1:00 | RIGHT NOW THE DEAL DOES LEAVE

1:01 | ROOM FOR A FUTURE CO-INVESTMENT

1:04 | FROM THE PUBLIC INVESTMENT FUND.

1:06 | SO FOR MORE REACTION, WE SAY

1:10 | HELLO TO GOLFCHANNEL.COM SENIOR

1:13 | WRITER REX HOGGARD.

1:15 | REX, GIVE US YOUR REACTION ON

1:17 | >> I THINK WHEN WE FIRST HEARD

1:19 | ABOUT THESE EQUITY GRANTS BACK

1:21 | IN FEBRUARY, PLAYERS HAD A LOT

1:22 | MORE QUESTIONS THAN THEY HAD

1:24 | ANSWERS.

1:25 | VIDEOS, THEY’VE CALLED THEM

1:27 | MODULES OVER THE LAST FEW WEEKS,

1:28 | THE PLAYERS HAVE BEEN ABLE TO

1:29 | WATCH AND LEARN A LITTLE BIT.

1:31 | MORE QUESTIONS.

1:32 | MOST OF THOSE GET ANSWERED

1:35 | IT COMES KOUN TO THE INDIVIDUAL

1:36 | THEY CAN OPEN UP THE LETTER AND

1:38 | SEE EXACTLY HOW MUCH THEIR

1:39 | EQUITY SHARES ARE ON THE PGA

1:40 | TOUR GOING FORWARD.

1:42 | IT PROBABLY ALSO SOLIDIFIES IN A

1:43 | LOT OF PLAYERS’ MINDS EXACTLY

1:44 | WHAT THE PROGRAM IS GOING TO

1:45 | WE’VE TALKED A LOT ABOUT WITH

1:47 | TYLER DENNIS EARLIER ON IN THE

1:50 | AND KEEP IN MIND — I KNOW, ANA,

1:54 | PROMISED YOU NO MATH ON THIS,

1:59 | $1.5 BILLION INVESTMENT.

2:04 | THAT 600 MILLION IS GOING TO GO

2:05 | INTO A REOCCURRING GRANT THAT

2:06 | WILL BE SPREAD OUT OVER THE NEXT

2:07 | SIX SEASONS.

2:08 | I THINK PLAYERS FINALLY HAVE

2:09 | SOME ANSWERS.

2:10 | >> IT’S INTERESTING, AND IT’S

2:12 | SOMETHING LIKE TYLER DENNIS

2:14 | MENTIONED IN THE SHOW THAT WE’VE

2:15 | NEVER SEEN IN PROFESSIONAL SPORT

2:16 | CAN YOU GIVE US SOME OF THE

2:17 | NUMBERS?

2:18 | WHAT DOES THE REST OF THE FUTURE

2:19 | LOOK LIKE, DO YOU THINK?

2:22 | >> I THINK YOU START WITH

2:25 | THERE’S FOUR DIFFERENT GROUPS,

2:26 | AND THAT FIRST GROUP IS PROBABLY

2:27 | THE MOST INTERESTING RIGHT AFTER

2:28 | THE FOURTH GROUP, AND I’LL GET

2:29 | TO THAT IN A SECOND.

2:30 | THE FIRST GROUP IS 36 PLAYERS,

2:32 | AND THEY’RE CARVING UP THE

2:33 | BIGGEST SHARE OF THIS PIE, AT

2:34 | LEAST THE INITIAL PIE.

2:36 | THAT’S GOING TO BE $750 MILLION.

2:37 | TALKED TO A LOT OF PLAYERS, AND

2:39 | THIS IS GOING TO BE BASED ON

2:40 | SOMETHING THAT THEY CALLED

2:41 | CAREER POINTS, AND THOSE ARE

2:43 | GOING TO BE YEARS OF SERVICE,

2:44 | HOW MANY YEARS WERE YOU A MEMBER

2:47 | OF THE PGA TOUR THAT’S PLAYING

2:49 | AT LEAST 15 EVENTS AND

2:50 | MAINTAINING YOUR STATUS.

2:51 | THAT’S HOW MANY TIMES HAVE YOU

2:52 | WON, THAT’S HOW MANY TIMES HAVE

2:53 | YOU QUALIFIED FOR THE TOUR

2:54 | SO YOU HAVE ALL OF THESE

2:55 | DIFFERENT BENCH MARKS AND YOU

2:56 | CAN EARN POINTS OVER THAT AREAS,

2:58 | AND MOST PLAYERS WILL AGREE YOU

3:00 | HAVE A PRETTY GOOD IDEA OF WHO’S

3:01 | GOING TO BE ON THAT LIST.

3:02 | WE CAN START WITH RORY McILROY

3:04 | AND TIGER WOODS AND JORDAN

3:05 | SPIETH AND GO ON DOWN THE LIST.

3:06 | AND THEN AS YOU GET INTO THE

3:08 | SECOND GROUP, THAT’S GOING TO BE

3:10 | A LARGER GROUP, AND THAT’S 64

3:11 | THEY’RE SPLITTING UP

3:13 | THAT’S GOING TO HAVE A FOCUS ON

3:15 | PLAYERS WHO HAVE HAD DECENT

3:17 | CAREERS BUT ALSO UP AND COMING

3:18 | PLAYERS.

3:19 | WE TALKED ABOUT THIS LAST HOUR

3:20 | WITH EAMON LYNCH, THE IDEA THAT

3:24 | YOUR LUDWIG, THEY CAN ALSO HAVE

3:28 | AN IMMEDIATE REWARD THIS SENSE,

3:30 | SO IT GIVES THEM SOMETHING TO

3:32 | LOOK FORWARD TO, AND THEN IT’S

3:34 | THAT FINAL GROUP, GROUP FOUR

3:35 | THAT I THINK IS GOING TO CREATE

3:37 | THE MOST QUESTIONS.

3:38 | THE WAY IT’S BEEN EXPLAINED TO

3:41 | LEGENDS CATEGORY, IT’S GOING TO

3:43 | BE 36 PLAYERS THAT ARE GOING TO

3:44 | SPLIT UP A $75 MILLION POT.

3:45 | AND I SPOKE WITH A COUPLE OF PGA

3:47 | TOUR CHAMPIONS PLAYERS THIS

3:49 | AFTERNOON, AND THEY ALL AGREED

3:50 | THAT JACK NICKLAUS SHOULD BE

3:51 | FIRST ON THAT LIST, BUT AS SOON

3:52 | AS YOU GET TO NUMBER TWO, I

3:54 | DON’T THINK THEY HAVE ANY IDEA

3:55 | EXACTLY WHICH WAY IT’S GOING TO

3:56 | GO BECAUSE THAT TOO IS GOING TO

3:57 | BE BASED ON SORT OF THIS CAREER

3:59 | POINTS LIST, BUT AS WE ALL KNOW,

4:01 | MOST OF THESE LEGENDS DID NOT

4:04 | PLAY DURING THE FEDEXCUP ERA, SO

4:06 | I THINK THERE’S GOING TO BE A

4:07 | LOFT

4:08 | LOT OF MATH, A LOT OF ANSWERS

4:10 | THESE PLAYERS ARE GOING TO HAVE

4:11 | TO LEARN ABOUT.

4:12 | >> ONE THING THAT JAY MONAHAN

4:14 | SPOKE A LOT TO, TYLER DENNIS

4:17 | KEPT GOING BACK TO IT, IS ABOUT

4:19 | THE FANS ARE THE PRIORITY.

4:20 | THEY SHOULD BE THE PRIORITY.

4:21 | LET’S FACE IT, THAT’S WHAT

4:22 | DRIVES THIS SPORT.

4:24 | HOW MUCH ARE THEY REALISTICALLY

4:25 | GOING TO BE ENGAGING IN THIS

4:27 | PLAYER EQUITY PROGRAM, REX?

4:29 | HOW MUCH DO THEY REALLY CARE

4:30 | ABOUT ALL OF THIS DARE I SAY?

4:34 | >> I MEAN, MY GUESS IS YOUR

4:35 | AVERAGE FAN DOESN’T CARE AND

4:36 | THEY WON’T KNOW.

4:37 | I WOULD GO BACK OVER THE LAST

4:38 | FEW DECADES, AND THERE WAS A

4:40 | STORY WRITTEN 25 YEARS AGO THAT

4:41 | THE PGA TOUR HAS THE BEST

4:43 | RETIREMENT PROGRAM IN ALL OF

4:44 | PROFESSIONAL SPORTS, AND YOUR

4:45 | AVERAGE SPORTS FAN DOESN’T KNOW

4:46 | ABOUT THAT.

4:47 | IT’S ALL PART OF THE OVERALL

4:49 | COMPENSATION PACKAGE, BUT AS IT

4:51 | APPLIES TO THE PRODUCT, I THINK

4:52 | THERE IS SOMETHING TO BE SAID

4:53 | THERE.

4:54 | I THINK THIS EQUITY SERVES KIND

4:56 | OF A THREEFOLD PURPOSE.

4:57 | ONE, IT MADE THOSE PLAYERS WHO

4:59 | STAYED LOYAL TO THE PGA TOUR AND

5:01 | DID NOT JOIN LIV GOLF, QUOTE,

5:04 | UNQUOTE, WHOLE AGAIN.

5:05 | THAT’S THE LINE OVER THE LAST

5:07 | YEAR OR TWO.

5:12 | IT’S GOING TO AT LEAST ON SOME

5:13 | LEVEL GUARANTEE LOYALTY TO THE

5:14 | PGA TOUR, OVER LIV GOLF.

5:15 | IT’S GOING TO TAKE EIGHT YEARS

5:16 | FOR PLAYERS TO GET FULLY VESTED

5:17 | IN THIS PROGRAM, AND WE’VE SEEN

5:19 | WHAT HAPPENS IN PROFESSIONAL

5:20 | THINGS CHANGE AT A BREAKNECK

5:22 | SPEED, AND EIGHT YEARS PROBABLY

5:23 | FEELS LIKE AN ETERNITY NOW, AND

5:25 | THEN THE THIRD ONE AND TYLER

5:27 | DENNIS TOUCHED ON THIS, THE

5:28 | PLAYERS ARE NOW GOING TO BE THE

5:29 | OWNERS, WHICH IS GOING TO MEAN

5:30 | THEY’RE GOING TO BE MOTIVATED TO

5:31 | START DOING THINGS THAT MAYBE

5:33 | THEY DIDN’T DO IN THE PAST.

5:35 | THEY ALL WANTED TO PLAY WELL,

5:36 | THEY ALL WANTED TO WIN AND THEY

5:37 | ALL WANTED TO BE PART OF THE PGA

5:38 | BEYOND THAT, I THINK IF YOU MAKE

5:39 | THEM OWNERS AND YOU CONVINCE

5:41 | THEM THAT THE SUCCESS OF THE PGA

5:43 | TOUR DEPENDS ON THEM ENGAGING

5:44 | WITH SPONSORS, ENGAGING WITH

5:46 | FANS, ENGAGING WITH MEDIA

5:48 | PARTNERS, MAYBE DOING SOMETHING

5:49 | NEW AND DIFFERENT DURING THE

5:51 | TELECAST, I THINK PLAYES WILL BE

5:52 | MORE

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Inside the PGA Tour Enterprises Player Equity Program | Golf Central | Golf Channel [Video]

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