The Making Of Chrome Tour [Video]

0:04 | so the golf balls I mean it’s hard to

0:06 | argue that it’s not the most important

0:08 | piece of your equipment right you use it

0:10 | on every single shot I can change wedges

0:13 | um I can make adjustments to the driver

0:14 | but the ball always Remains the

0:18 | Same you know the search for the perfect

0:20 | ball is is an understanding on what

0:23 | makes a ball imperfect that’s including

0:26 | the materials Ed the designs

0:28 | aerodynamics the processes that make the

0:31 | golf ball during that Pursuit you start

0:35 | to understand what is lacking in the

0:41 | process when I think about the 24

0:44 | products inside to out everything has

0:48 | changed if we just iterate it’s easier

0:50 | for sure it’s easier but the consumer

0:52 | doesn’t necessarily see all that

0:56 | benefit whether you you know want a golf

0:58 | ball that spins more around the green or

1:00 | you want the maximum amount of speed

1:02 | that you can get in your game or you

1:03 | want to hit your irons further every

1:05 | detail uh has been looked

1:07 | [Music]

1:12 | at the golf ball product development is

1:15 | probably close to two years so we start

1:17 | to begin really the moment that its

1:19 | predecessor comes to Market you know

1:22 | starting with chrome soft uh that really

1:24 | put uh Callaway on the map in in a big

1:27 | way uh urethane product great feel it

1:30 | was a game Cher out in the marketplace

1:33 | went back to the drawing board listened

1:36 | to feedback from our tour pros and from

1:38 | our staffers on what we really needed it

1:40 | for a ball for a better player the tour

1:43 | players are highly sensitive they can

1:46 | detect the smallest differences the best

1:49 | players in the world they’re watching a

1:51 | golf ball fly every day and they know

1:53 | how that golf ball is supposed to

1:55 | perform when I do testing I I look for

1:58 | certain windows and sh apes and

2:00 | trajectories that that I need to play

2:02 | with and so if we’re designing a product

2:04 | for a tour player that’s going to be

2:06 | better than what they played before the

2:08 | average golfer will benefit from that as

2:11 | well a lot of the work that the R&D team

2:13 | does is up front to work on new

2:15 | materials new technologies new

2:17 | innovations that are going to come to

2:19 | life in the product really you start

2:20 | looking at hey what new material

2:22 | Technologies do we have what does the

2:23 | processing team have what has the

2:25 | aerodynamic team been working on and try

2:26 | and pull all that together the design

2:28 | Engineers essentially start with

2:30 | optimizing the construction of the ball

2:32 | so they’ll go through the core the

2:33 | mantle and all the different materials

2:35 | get that all dialed in so we get the

2:37 | best speed Spin and performance

2:38 | throughout the bag in our materials

2:41 | studies we found

2:44 | a new core material that would lead to

2:48 | improved launch condition consistency we

2:52 | knew these other systems were out there

2:53 | and we wanted to kind of explore them

2:55 | and let’s see if this rubber system is

2:57 | still better than this other rubber

2:58 | system this new new system is just

3:01 | basically better across the board

3:02 | especially for manufacturing the

3:04 | formulation change itself enables us to

3:07 | improve our mixing we want to obviously

3:09 | generate more ball speed that continues

3:11 | to be a key Focus area for us but in how

3:14 | we’re doing that is going to deliver

3:16 | more consistency in those fast ball

3:21 | speeds and then on the the cover itself

3:24 | of the golf ball we’ve got softer covers

3:26 | throughout our entire line those softer

3:29 | covers are going to provide better feel

3:30 | they’re going to provide improved

3:32 | consistency because they have greater

3:34 | engagement with the club face on shots

3:36 | around the

3:38 | greens so the process that we utilize to

3:41 | put the cover on is extremely precise

3:43 | and we’re able to control every aspect

3:46 | of that process in order to produce a

3:49 | cover that is extremely consistent time

3:50 | after time when you move to softer

3:52 | covers which increases your spin you got

3:56 | to maintain that spin with other parts

3:58 | of the ball so for Chrome tour we didn’t

4:00 | want to increase the spin of that golf

4:02 | ball so we had to use the core to try

4:05 | and drop that spin down to keep that

4:06 | spin level the same as somebody that

4:08 | plays XLS currently and then obviously

4:11 | the the cover um which would include

4:13 | kind of two components right obviously

4:15 | the aerodynamics is is part of that and

4:17 | how you bring that to life is going to

4:19 | affect how the ball flies through the

4:25 | [Music]

4:27 | air I’d say in the industry

4:30 | there’s a challenge in making golf balls

4:33 | in a lab testing in the lab and making

4:36 | those results reflect what the golfer

4:39 | experiences out on the course and the

4:41 | opportunity to improve was really

4:43 | centered around generating signals how

4:46 | do we go about designing an experiment

4:48 | to maximize our test signals and we went

4:52 | through and we really revamped our

4:54 | entire testing

4:56 | process and that goal was really really

5:00 | around creating stability in the

5:02 | trajectory some of the changes that

5:04 | we’ve made or improvements that we’ve

5:05 | made are the ability to track the golf

5:08 | ball in a downrange test to ensure that

5:11 | we have designs that give us the most

5:14 | consistent ball

5:16 | flight we’ve partnered with top Tracer

5:19 | to really utilize their Advanced

5:21 | tracking systems in our testing there

5:23 | are some commercially available systems

5:26 | that will tell you it’s tracking the

5:28 | full length of the golf bub but it’s

5:30 | actually not it tracks 60% and predicts

5:32 | the rest essentially we have eight

5:35 | cameras tracking every shot that we hit

5:37 | from the robot so then we get thousands

5:39 | and thousands of data points that we

5:41 | then come back and analyze to make sure

5:43 | that all these designs are flying in the

5:46 | right height the right length and the

5:48 | right window that they’re designed to be

5:49 | in so essentially to do that you need to

5:52 | be testing in low wind conditions so we

5:54 | upgraded to um new sensor Suite that had

5:57 | an ultrasonic anemometer in it so it

5:59 | uses sound waves to measure not only

6:02 | wind speed but wind direction we know

6:03 | the wind speed wind direction for the

6:05 | whole duration of the Flight of the ball

6:08 | when you’re running in low wind

6:09 | conditions you’re in low light

6:11 | nonoptimal lighting conditions we work

6:13 | with top Tracer to install eight Banks

6:15 | of LED lights at top the ecpc having

6:18 | those lights just gives us the

6:19 | flexibility to if we need to run a test

6:21 | and we know it’s low wind we’re able to

6:23 | test whenever we want in the conditions

6:25 | we want to test in and that capability

6:28 | really allowed us to dial in the new

6:29 | aerodynamic packages that you’re going

6:31 | to see on these balls hey what does it

6:33 | look like in the wind how do we get

6:34 | something so if there’s a cross when it

6:36 | doesn’t push it offline too much it’s a

6:38 | big into the wind it doesn’t get pushed

6:40 | back too much or it’s downwind it

6:41 | doesn’t get pushed far too much right

6:42 | it’s trying to minimize that window that

6:45 | the ball is landing in and that it’s

6:46 | flying in we worked with the aerodynamic

6:48 | Engineers here to kind of bring the ball

6:50 | flight down keep it more stable that

6:52 | more penetrating flight that a tour pro

6:54 | is looking at it allows that ball to fly

6:56 | better in all variety conditions low

6:58 | wind High wind crossed wind downwind so

7:01 | it’s just going to keep that ball true

7:03 | and more stable throughout this

7:04 | motivation I think comes from us

7:07 | internally wanting to be the best we

7:10 | want to become number one uh really

7:12 | gives us the the freedom to explore and

7:15 | and and really push the industry into

7:18 | spaces that it hasn’t gone before Sam

7:20 | Burns dander shafley Rose Jen they they

7:23 | want to bring more Precision into their

7:25 | game they’re going to have the ability

7:27 | to hit more precise shots and get

7:29 | incrementally better as a result of the

7:32 | performance and the Precision that we’re

7:34 | bringing to their game having that ball

7:36 | perform at the highest of levels at at

7:38 | you know playing on the PJ tour it’s

7:40 | super important it’s it’s great if the

7:42 | ball performs the way you wanted to it’s

7:45 | tough to be perfect so it’s it’s quite

7:46 | nice when uh the ball and the equipment

7:49 | you know matches up together and uh you

7:51 | can go out there with as much confidence

7:53 | as uh you can and um hit somewhat of the

7:56 | shots that you would like to hit

7:58 | ultimately

7:59 | the 2024 product is is we’ve poured

8:03 | everything into it that we know right

8:05 | now and and ultimately why would someone

8:08 | switch into this product from the

8:11 | competition number one is performance

8:14 | that is the drive for a switch and then

8:17 | what we’re doing on Precision technology

8:19 | is what’s going to keep them playing

8:21 | that golf ball we make a ball that’s

8:23 | going to be the best ball out there and

8:24 | I think people are going to see it in

8:26 | the performance numbers and you know it

8:27 | really goes back to this idea that every

8:30 | detail matters and whatever is important

8:32 | to your game or the most important piece

8:35 | to your game we will have that within

8:37 | the Chrome family of golf balls and I

8:39 | think that will be super beneficial to

8:41 | to all golfers

8:45 | [Music]

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The Making Of Chrome Tour [Video]

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